Selling Your Home with Berkshire Property Agents

While we now live and breathe real estate (and would have it no other way), we each chose the Berkshires—and Berkshire Property Agents—after various successful careers in other areas. We pride ourselves on providing the industry experience and local insights that can get your property sold for the right price in the right amount of time.

A Top-Selling Agency

Berkshire Property Agents has been a top-selling agency in the southern Berkshires for most of the past decade. Our agents will advocate for you and represent your best interests. We have the security to negotiate from strength: We will walk away from any deal that isn’t good for you.

Smart Promotion

We know that the real estate market, with its expansive online scope, is the opposite of local. So we’ve taken steps to make sure that our reach is global, even as our roots are deep in this region. Our vast online reach and meaningful personal contacts enable us to find the right buyer for your property.

We attract buyers within and beyond the Berkshires via a range of online tools:

  • Google AdWords and AdRoll
  • Google retargets to CNN, weather.com and other high-traffic sites
  • Paid listing enhancement on key sites like Zillow, TruliaPro, and Realtor.com
  • Dynamic social media presence (Facebook, Instagram)
  • Regular email blasts to our extensive lists of prospects and contacts
  • Committed focus on SEO

Our print advertising includes Berkshire Real Estate Guide and New York State Homebuyers Magazine, as well as various local publications and cultural venues. Our storefront offices in downtown Great Barrington feature interactive touchscreen displays, inspiring passers-by to engage with us. Our website consistently ranks in top hits for “Berkshire homes for sale.”

Valuation and Presentation

Our expertise in valuation and presentation gets your property on the market at a price that makes sense to you and to potential buyers—and looking its best.
 
Property valuation
Accurate value assessment may be the most important factor in selling your home quickly and at the ideal price. Properties that are thoughtfully priced generate more showings and elicit more viable offers—and sell faster and closer to list price. In addition, a property must appraise near the selling price for a buyer to secure a loan. 

Pricing properties in the unique Berkshires market is an art and a science. We have a reputation for our pricing savvy. We won’t tell you what you want to hear in order to get your business. We will give you an honest estimate and back it up with data.

Presentation
We consult with you on how to prepare your property to maximize its value. This includes staging and skilled photography that dynamically showcases your property and highlights its best features.

Buyer screening
We look out for you—we don’t want to put you in a shaky deal. We make sure buyers are qualified before we open a conversation. We believe that selling your property deserves our dedicated focus. There are countless aspects that compete for your attention—you’ll never have to compete for ours.

We invite you to get in touch. We’d love to help you sell your home.